Content/Product Marketing Specialist

City of London
£32000 - £34000 per annum
16 May 2018
13 Jun 2018
Full Time
Contract Type

This prestigious membership organisation is a leading professional body for their industry.


  • Developing and delivering go to market channel plans e.g. press, publications, events, organic traffic, emails (marketing automation), articles, social media and offline for products, services or thought leadership
  • Development of thought leadership and marketing outputs and communications campaigns tailored to different audiences for digital (web, video, podcasts, social media posts, etc)
  • Sourcing and using customer/competitor research and insight to inform marketing activity
  • Developing personas, value propositions and messaging to support the marketing of thought leadership
  • Managing the development, implementation and measurement of thought leadership and marketing outputs and communication campaigns
  • Identifying improvements to the content process, documents and as well as ensuring it is implemented
  • Defining and implementing improvements to current ways of working
  • Taking on additional/ad-hoc Content projects as required
  • Coordinating with various teams and departments



  • Strong planning and project management skills
  • Strong writing and communications including proofreading skills and an excellent attention to detail
  • Strong ability to work with work with and manage multiple stakeholders and to drive projects through to a conclusion
  • Ability to distil large amounts of complex information to clear, compelling messages for specific audiences
  • Experience sourcing and using research and insight to inform marketing activity
  • Demonstrable experience developing and delivering market channel for products, services or thought leadership
  • Strong digital background with experience using tools to monitor and measure marketing effectiveness, to then turn that data into future insight
  • An understanding of the customer journey/experience and how to continually improve on this
  • A commercial mindset and ability to identify ways to generate contacts and leads from marketing activity

Job Offer

This organisation is looking to offer a salary of between £32,000 and £34,000 depending on experience.

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