Supporter Engagement Manager
Closing date: 27th May 2018 at 11.30pm
We’re looking for a proactive individual with direct marketing experience gained in a charity environment to join us as Supporter Engagement Manager and create and implement a year one supporter journey for newly recruited individual donors.
Shelter helps millions of people every year struggling with bad housing or homelessness through our advice, support and legal services. And we campaign to make sure that, one day, no one will have to turn to us for help. We’re here so no one has to fight bad housing or homelessness on their own.
Our mature fundraising programme has seen continuous year on year growth, with the division currently having a gross income of over £35m gross income - over £20m of which is generated by The Individual Giving team. We also have a strong and diverse supporter acquisition programme that includes campaign engagement and conversion, direct dialogue fundraising, DRTV, divisional cross selling, and digital campaigns. But, we need someone with the key skills and determination it takes to take the programme to the next level. Could that person be you?
Working across the entire spectrum of the Individual Giving programme, your challenge will be to build strong supporter relationships and long-term commitment to Shelter. Specifically, you’ll ensure maximum retention of newly acquired individual supporters for the first year, by developing inspiring content and storytelling to create accurate, consistent and engaging supporter experiences across all channels. We’ll also rely on you research, develop and implement a new strategy for welcoming all new individual supporters to improve first year retention across all acquisition points. In short, you’ll do all you can to deepen engagement with, and connect supporters to, our cause.
You’ll need proven sector experience and expertise in direct marketing techniques, analysing data and reporting on DM campaigns. We’ll also be looking for a sound understanding of predictive modelling and a flair for working on strategic plans and managing external agencies and suppliers. Developing and testing new supporter retention propositions also comes naturally to you, as does producing powerful and engaging approaches and materials that support a brand. What’s more, you're comfortable working cross-divisionally to ensure messaging to supporters is consistent and that each team’s activity supports the other.
Benefits include 30 days’ annual leave, the possibility of flexible working, enhanced family friendly policies and significant opportunities for learning and development.
Safeguarding is everyone’s business. Shelter is committed to protecting the health, wellbeing and human rights of those we support, and enabling them to live free from harm, abuse and neglect. All our staff will be expected to observe professional standards of behaviour and conduct their work in line with our Safeguarding Policies.
For further information about the role and the benefits of working for Shelter please visit our website.
At Shelter, we welcome and encourage applications from everyone regardless of age, disability, gender, ethnicity, religion and sexual orientation. We are facing diverse problems, so need diverse people to tackle them.
Shelter does not accept unsolicited CVs from external recruitment agencies nor accept the fees associated with them.
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