Legacy Marketing Manager
- Contract Type
Prospectus is working with a cancer charity to recruit for the new position of Legacy Marketing Manager to join a flourishing team that is focused on growing the organisation's legacy income. The charity's focus is on maintaining a donor register to save lives, funding research into tackling the causes and improving the treatments available.
This is a vital new role within the fundraising team as the Legacy Marketing Manager will work to generate long term income to help the charity to save the lives of people with cancer. You will develop the legacy marketing strategy and the programme to best recruit, retain and develop potential pledgers and supporters who are intending or considering leaving a gift in their will. You will project manage key high-impact legacy and high value supporter campaigns to reach the existing supporter base and the general public. You will ensure that legacy marketing campaigns and supporter journeys are managed effectively, implementing and promoting best practice in legacy management and administration.
The successful candidate will have demonstrable experience of seeking and using insight to create an integrated legacy marketing strategy and implement multi-channel legacy and high value supporter campaigns. You will be a natural collaborator and have proven experience of meeting targets.
If you would like to find out more about our client and this position, or if you have any additional questions, please don't hesitate to get in touch with the Fundraising Team at Prospectus. To register your interest in this position, please submit a Word version of your CV; covering letters are not required at this stage. A full job description will be provided to candidates shortlisted by Prospectus.