Digital Marketing Officer
The role sits within the newly created Strategic Marketing team, dedicated to building a strategic and coherent approach to marketing across the charity, which builds and deepens engagement with the public.
Reporting to the Digital Marketing Manager, your role will be to support the delivery of the integrated marketing campaigns pillar. This pillar focuses on delivery of multi-channel, integrated marketing that engages new and existing audiences, and offers opportunities to amplify their message.
The appointed candidate will have:
- Solid background in marketing
- Experience of effective use of marketing tools and techniques including SEO, AdWords, display,
paid social, Google Analytics and Google Tag Manager
- Excellent writing, editing and communications skills
- Experience of bulk email platforms (preferably Dot Mailer) to create content-based campaigns
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