Email Marketing Manager
5 days left
- Contract Type
A great opportunity has arisen for an Email Marketing Manager for a health related charity in order to lead the delivery of our email communications programme and introduce an email strategy in line with strategic priorities, working with colleagues in digital, marketing and across the Charity to do so.
Key Responsibilities will include:
Manage the email marketing programme across campaigns, stewardship and transactional emails, including overseeing busy content calendars and managing email production schedules.
Collaborate on the production of high quality, informative, accurate and engaging email content that closely meets the needs of our various supporters and audiences.
Develop and apply an email strategy that defines a clear email supporter communications programme, as well as a clear set of key performance indicators and metrics.
Work closely with Heads of and their teams to ensure that the email programme is closely aligned to specific fundraising and stewardship objectives and ensure email data is shared effectively and efficiently with the data team.
Work closely with Database and Fundraising Support to ensure integration of data across CRM and other internal systems.
Be the resident email expert, advocating for best practice and innovation in email content and user experience.
Working closely with the marketing team, digital team and heads of , understand supporters and their needs, planning and publishing content to meet those needs, performing tests and analysis and communicating findings for discussion, and making changes based on results.
Create optimum onward conversion journeys on-site from all email marketing communications.
Understand the behaviour and needs of different audience and supporter types to deliver relevant and engaging content that supports our brand and tone of voice across various digital channels.
Manage relationships with key suppliers. This involves briefing projects, providing stakeholder feedback, ensuring agencies/freelancers are clear on the project deliverables and ensuring work adheres to the agreed critical path, using strong project management skills.
Analyse and interpret email and website analytics data and communicate results to the wider team. This involves producing reports, determining actionable insights, spotting trends and explaining them in an easily understandable manner.
Keep up to date with best practice marketing content and email technology and share this knowledge with colleagues both within the marketing and digital teams and across the wider team. This involves finding, studying and analysing examples of excellence, learning from peers via online forums and/or blogs, and presenting findings at team, department and wider meetings.
In order to apply you should have the following skills and experience:
Significant experience managing Charity communications and large/complex email programmes including a newsletter, as well as a transactional and/or e-commerce function
professional editorial/content experience (writing, copy-editing, proofreading)
Professional email production experience using various content-management systems and enterprise level email communication platforms
Proven experience of managing email campaigns, content and technical production and a good understanding of optimisation, user experience, data and segmentation, A/B and multivariate testing and reporting
Experience and proven ability of developing, managing and implementing email content strategies to support user needs and business objectives
Experience of introducing advanced personalisation and automation functionality as part of an ongoing email communications programme
Demonstrable understanding of email design, application of brand guidelines and visual communication principles
Demonstrable experience of managing third-party suppliers e.g. marketing/digital agencies
Experience of managing digital products, projects and teams using Agile methodologies
Ability to communicate and build good working relationships with stakeholders, colleagues and users
Excellent copy-editing and proofreading skills and an excellent understanding of the English language
Ability to understand complex subjects and make them easily understandable by audiences without prior specialist knowledge
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