Senior Media Officer
A great opportunity has arisen for a Senior Media Officer for a health related charity in order to develop and deliver proactive media activities to raise the profile of charity through creative media and analyse and translate complex information into outstanding press materials.
Key Responsibilities will include:
Act as a representative of the media team in internal and external meetings.
Act as first line of response to media enquiries and generate Q&As and brief spokespeople.
Build and maintain relationships with relevant media contacts to inform and strengthen the charity s media activity and profile.
Recruit and manage media volunteers to pitch powerful human interest stories to relevant media and ensure processes are put in place to communicate and share media activity and good practice internally to maximise opportunities and improve quality.
Develop Q&As and brief spokespeople to ensure the charity key messages are effectively and coherently delivered in all media interviews.
Represent the charity to external stakeholders and organisations, including fulfilling public speaking engagements where necessary.
Identify reputational risk and undertake appropriate crisis communications/ reputation management processes as required.
Promote the charity events and meetings, and attend them as required, which may include out-of-hours working, and take part in an out-of-hours media rota.
Undertake other tasks necessary to achieve the overall communications objectives of the charity as requested by the Senior Media Manager.
In order to apply you should have the following skills and experience:
Produce excellent, accurate written copy to tight deadlines
Demonstrate a good, sound news sense, and an excellent knowledge of the external environment and the media landscape
Carry out communications projects from conception to completion, in partnership with other teams across the Marketing and Communications team
Provide out of hours media support as part of an on-call rota
Working in a communications / media / PR setting
Developing, delivering and evaluating PR campaigns
Briefing journalists, and preparing colleagues and supporters for media interviews
The voluntary, charity or health sector
Line management / supervising colleagues
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