Digital Marketig Coordinator

Recruiter
Harris Hill
Location
London
Salary
£28,522 per year
Posted
05 Apr 2018
Closes
03 May 2018
Ref
HQ00036864
Contact
Dagmara Wolosiuk - DePaula
Function
Marketing
Hours
Full Time
Contract Type
Permanent

A great opportunity has arisen for a Digital Marketing Coordinator for a children related charity in order to develop and coordinate the organisation s digital marketing and communications activities and support the Digital team in delivering the charity digital strategy. This will be a permanent role based in London. Please send your CV and Cover Letter to Dagmara.Depaula@Harrishill.co.uk
Deadline: 10th April at 9am

Key Responsibilities will include:

Lead on managing our external email channel (fundraising, campaigns and other external emails, etc.)
Work with digital colleagues and internal stakeholders to optimise pages and user journeys based on analytics and insight, initiating ideas for improvement
To support the creation of a wide range of content and tools (audio, visual, written, .gifs, vines, infographics etc.)
Manage QA of all email activity and online forms, develop responsive templates, advise on best practice, maintain standard processes and quality, and ensure guidelines are followed by stakeholders
Provide email and form building training to staff using our system (Engaging Networks) and support the Supporter Experience testing programme with reporting and analytics review
To provide technical support to internal stakeholders for activity produced via our eCRM platform (Engaging Networks) and continuous improvement eg donation forms, fundraising forms, campaign asks, trigger emails, event management, new functionality etc.
Own the charity s Google Analytics account and lead on reporting, training and guidance for staff, and making recommendations for improvement.
Research, manage and initiate projects to drive web traffic to our donation and campaigning pages, for example paid-for advertising and use of Google Grants
To manage the day-to-day relationship with the charity s SEO agency, attending regular meetings, coordinating work based on their recommendations, monitoring budget, establishing KPI s.
Manage the online shop CMS and provide support to teams using it for their campaigns.


In order to apply you should have the following skills and experience:

Demonstrable experience in digital marketing and online responsibilities
Experience and thorough understanding of email marketing communications and online advertising, such as SEO/PPC
Experience in online / digital analytics, reporting and interpretation
Knowledge and understanding of digital marketing techniques
Experienced at writing for the web/email, aware of latest best practice
Experience of website development and design
The post holder will also have a practical understanding of content management systems, email systems, e-commerce systems, eCRM systems and data management/manipulation including data protection in a digital environment.
Extensive experience of using e-communications systems to send large email broadcasts,
Previous experience with online systems:
CMS skills (Drupal an advantage)
Analytics software (Google Analytics)
Basic understanding of HTML, CSS, etc
Website tracking and knowledge of UTM best practice knowledge
Email marketing systems, Engaging Networks or similar eCRM systemBasic Excel
Photoshop and image editing software

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