Individual Giving Manager - Part time 4 days per week

Salary c£33,126. Pro rata for a 4 day week.
27 Mar 2018
27 Apr 2018
Part Time
Contract Type



Role Summary

  • To maximise  sustainable income generation by leading the development and implementation of donor acquisition, retention and stewardship  activity
  • To be responsible for the project management and production of both on and offline individual giving campaigns, appeals and materials including the effective use of individual giving data and management of third party suppliers
  • To use and develop the fundraising database to effectively monitor, analyse and interpret individual giving performance and inform the growth of the individual giving income stream



Main Duties and Responsibilities


Leading the Development and implementation of the Individual Giving programme


  • Work alongside the Director of Fundraising to produce and execute an effective and sustainable individual giving plan in order to grow income from new and existing donors
  • Create and implement effective donor journeys in order to maximise the  engagement and retention of individual supporters
  • Identify potential new individual giving audiences and implement acquisition strategies in order to grow the individual giving donor base.  
  • Work across the organisation to champion and promote individual giving and to implement excellent supporter care


Project Management of activity


  • Working alongside our lottery partner, manage all aspects of the Lottery programme. 
  • Manage all individual giving fundraising campaigns including raffle and seasonal appeals
  • Manage and develop supporter communications including welcome, newsletter and post appeal communications
  • Develop and execute regular giving products and appeals
  • Produce and execute Legacy and in Memoriam  marketing plans
  • Ensure all individual giving activity complies with the appropriate regulation and legislation and delivers an excellent experience for supporters 


Data management and reporting


  • Manage the selection and segmentation of individual giving data for campaign purposes
  • Ensure accurate and timely import and export of donor data to ensure that supporter records are up to date at all times
  • Use campaign data to track and report on effectiveness of activity, attrition and inform decision making and future planning
  • Identify and develop the systems and processes necessary to deliver effective individual giving activity including the website, fundraising database, data analysis tools, social media




The responsibilities of this role will normally include all duties described in this Role Description and any additional or different duties, as may be required from time to time.



Person Profile

Knowledge, Skills and Experience:

  • Proven experience of managing individual giving activity, appeals and retention communications to achieve income targets across mail, phone, email, social media and through face to face fundraising
  • Proven ability of developing and implementing effective donor journeys to maximise donor retention
  • Experience of producing compelling supporter creative and fundraising messages
  • Experience of  data selection and segmentation and the effective use of supporter data for campaign purposes
  • Good knowledge and experience of using a fundraising database for reporting and analysis.  Experience of developing a database to improve its functionality for individual giving desirable.
  • Proven ability to manage relationships with third party suppliers including creative agencies, printers and fulfilment house.
  • Very high attention to detail and degree of accuracy
  • Excellent IT skills, particularly with Microsoft Office

Interpersonal skills:

  • Highly organized, demonstrating a high level of initiative
  • Ability to work collaboratively and a good team player  
  • Strong communication skills with the ability to communicate consistently and effectively across all relevant areas of knowledge and expertise
  • Positive and supportive attitude

Decision Making:

  • Ability to multitask and prioritise work to meet given deadlines
  • Self-sufficient and confident to make decisions within the boundaries of the role

Analysis and Problem Solving:

  • Ability to be flexible and adapt ways if working to meet the needs of the organisation
  • Proactive and creative approach to problem solving

Additional requirements:

  • Full Driving License with own transport
  • Availability to represent at events if required

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