Head of Marketing & Individual Giving
A great opportunity has arisen for a Head of Marketing & Individual Giving for a national charity based in Woodford Green in order to manage and develop all aspects of the organisation's marketing and communications to improve its positioning, profile, presence and reach with internal and external audiences.
Key Responsibilities will include:
To develop a marketing and communications strategy to support the delivery of the organisation's strategic vision.
To develop and evaluate annually a multi-channel marketing plan to incorporate all aspects of the business to market the organisation to a wide range of stakeholders (not limited to prospective and existing donors, families, staff, volunteers, local community groups and businesses)
To develop a range of Key Performance Indicators for marketing activity and report progress against these monthly
To develop a suite of communications materials to be utilised by staff and volunteers (including key facts and statistics); and encourage a culture of sharing and exchanging knowledge, information and views.
To lead the development of a brand attributes survey to include a brand audit and analysis of brand perceptions across target audiences.
To regularly review corporate brand guidance to ensure the charity's brand is managed appropriately and staff across the organisation are supported adequately to ensure guidelines are adhered to.
To regularly review marketing literature and develop a suite of materials that are consistent with corporate guidelines and suitable for the needs of our various stakeholders.
To regularly review and implement recommended improvements to ensure the website design, functionality, tone and content is engaging, dynamic, easy to navigate and is fit for purpose.
To support departments from across the organisation with the design and print of any promotional materials (online and offline) fascias or branded goods and any other design and print needs as required.
To assist and advise the fundraising team in marketing events and corporate opportunities to a targeted audience in a timely manner and ensuring that data is captured correctly and used for future cross and up selling opportunities.
To put in place procedures for staff/volunteers in regards to taking photos at events and at the hospice in relation to Data Protection best practice.
In liaison with the PR & Celebrity Manager review current case studies and develop a catalogue of case studies which are suitable for our needs and accessible to all staff.
To develop an annual Direct Marketing plan to deliver direct mail appeals with a view to growing this activity into a profitable income strand.
To review the organisation's regular giving scheme and recommend approaches to improving the lifetime value of its donors acquired through direct mail activities.
To work with the Individual Giving Executive to identify ways to leverage further support from active donors and re-engage lapsed donors.
Management of the marketing budget to agreed targets for both income and expenditure
In order to apply you should have the following skills and experience:
A proven track record in marketing and communications
Demonstrable experience in planning and project management
Experience of delivering results against agreed objectives, targets and timescales
Proven ability to manage volume workloads and effectively manage a variety of tasks under pressure
Experience of developing an income and expenditure budget and setting team income targets
Creative and innovative approach to marketing to an agreed budget
Experience of planning and executing direct marketing appeals
An understanding of the use of social media to engage new audiences and provide excellent customer service
A commitment to and an understanding of the vision and values of the organisation and its beneficiaries
Ability to work under pressure, prioritise, manage time effectively and work to deadlines
Ability to liaise with representatives from any sector at any level
Excellent written communication skills
Demonstrable experience of writing persuasive and engaging copy for different audiences
Confident presentation skills
Experience of managing, coaching and developing others (staff and volunteers)
Excellent IT and Microsoft Office skills
Apply for Head of Marketing & Individual Giving
Already uploaded your CV? Sign in to apply instantly