Communications Manager

Swindon, Wiltshire
£40,000 pa
07 Mar 2018
01 Apr 2018
Ref: IRC63094
Full Time
Contract Type


The National Trust looks after some of the country’s most beautiful and important historic homes and gardens for the nation. These range from the splendour of Stourhead and Winston Churchill’s beloved Chartwell home, to the working class Back to Backs in central Birmingham and John Lennon’s childhood home in Liverpool. We also look after one in ten museums in the country and our places are home to some of the finest arts collections in the world.

It’s an exciting time to join the Trust. Last year, we launched an ambitious programme of public events, exhibitions and research which aim to tell new or little known stories about our places and people which have a contemporary relevance. This year’s programme focuses on the Women’s Suffrage movement.

We’re never short of a story or two, so making a noise isn’t what we’re after. We want our communications and media approach to make a real difference. It’s an exciting role, with a big audience, and the chance to make your mark at one of Britain’s best-loved charities.


What it's like to work here

We provide the best possible working environment for you throughout the building whilst also promoting and fostering a sociable Heelis Community. Do great things for us and we’ll do great things for you and your career.

Heelis is the Central Office for the National Trust; it was named after one of the Trust’s biggest benefactors Mrs William Heelis. There are approximately 700 staff from across the Trust’s directorates, including the Executive team and the Director General, are based here.

Heelis was designed to be highly sustainable and has won a number of nationally recognised awards. Designed by Feilden Clegg Bradley Architects in 2005, this architectural gem uses timber from our woodlands and wool from Herdwick sheep grazed on Trust farmlands, to help make Heelis a unique working environment.

What you'll be doing

This role is all about delivering high quality, impactful external communications plans which will help drive public awareness and support for our charity.

The role will ensure communications are clear, consistent and well-targeted, aligning strategic messaging across our channels, and bringing our charitable cause to life with smart, engaging and audience-focused content.

Although the primary focus will be on supporting our cultural heritage work, the role will be agile and shift to wherever the work and demand is within the wider team.

You will help organise media visits and interviews, write and reversion material for media, website and social media, and commission photography and video to support communications activities. You will set KPis for different projects, evaluate performance and identify areas for improvement.

The role will be highly collaborative, working across the Trust to build close working relationships with a wide range of stakeholders both internally and externally. It will also have responsibility for managing specific contentious issues and protecting the Trust’s wider reputation.

You will lead on the communication aspects of Trust-wide projects and programmes, advising on the most effective ways of delivering its objectives and ensuring resources are used efficiently. You will maintain and build strong working relationships with specialist and consumer media, arrange media briefings, events and trips for journalists. You will act as a trusted advisor to senior managers and a large network of regional and property teams.

Who we're looking for

You will be an experienced communications operator with an in-depth knowledge of how the media operates across all platforms. We’re after a first class writer, with first class news judgement and you’ll also know exactly how to make the most of our stories across our own channels.

•You will have a strong and practical understanding of digital communications and content production.

•You will have a passion for conservation, heritage and the arts and be a natural story-teller who knows how to write engaging content, which appeals to a wide range of audiences.

•You’re someone who plans activity carefully and strategically, ensuring it’s helping to deliver our objectives. Measuring and evaluating success will come as second nature to you.

•But you’re also a self-starter with a quick eye for spotting a PR opportunity and turning it into a story.

•Cool and calm when faced with some tricky reputational issues, you will have a track record for managing crisis situations and advising senior stakeholders. You’ll also need to be good at building close working relationships across a wide range of teams, locations and levels. And a sense of humour would be an added bonus too.

The package

Looking after you

•Health cash plan – from as little as £2.81 per month for you and your dependents

•Pension contribution match up to 10%

•EAP and proactive Health and Wellbeing

•Discounted gym membership

Looking after your career

•Grow your career through professional training courses across the Trust

•Develop your skills with an internal secondment

•Pay review linked to values and behaviours, commitment to progression

•Income protection due to illness

Unique to Us

•Work in some of the most beautiful, iconic and unique locations in the UK

•Free entry to NT properties for you, a guest and your children (under 18)

•20% off in our retail and catering outlets

•Discount up to 35% off a National Trust holiday cottage booking

Closing Date: 1st April

For more information and to apply, please click the application button below.