Digital Engagement Manager
An international, animal welfare charity are recruiting a Digital Engagement Manager who will maintain, develop and grow the charity's profile. Managing a number of projects, you will have excellent prioritisation skills, creative ideas, and strong writing capabilities and be visually aware of the brand and creative output for the organisation.
-Maintain and expand social media profiles, supporting strategic communications targets and KPIs, working within agreed house style guidelines. Develop and manage all engagement/retention-based posts and advertising.
-Brief/advise the supporter care team, who engage in communication with users, responding to comments and messages.
-Provide regular analytics and evaluation reports, making strategic recommendations based on results and trends.
-Plan content (photo, video, case study etc) requirements in advance and commission via the content team.
-Develop the main website as the hub of digital communications activity, ensuring content is compelling and supports the brand.
-Continually work to improve user experience. Work with the Digital Fundraising Officer to review donor journeys, supporting income generation.
-Ensure content remains accurate and up to date at all times; add new publications.
-Through regular meetings and collaboration between the communications department, the fundraising department and external agencies, coordinate an integrated digital communications schedule (including content planning, social media, the website, e-appeals and the e-newsletter).
-Educated to degree level or equivalent.
-Professional communications qualifications and training.
-Highly experienced front end developer with experience managing back end developers
-Experience of managing a wide range of social media channels.
-Experience of working with digital content management systems.
-Experience of working in a busy digital marcomms environment.
-Experience of working effectively without close supervision, setting goals in line with pre-agreed strategic aims.
-IT literate, including Microsoft Office. An ability to rapidly adapt to new software.
-Proven ability to balance the competing demands of multiple projects with tight deadlines.
-Excellent attention to detail and proofing skills.
-An experienced writer, with the ability to produce engaging, persuasive copy that is tailored to the needs of particular audiences.
-Project management skills, bringing in projects on budget and within deadline.
-Excellent interpersonal and persuasive skills.
-An ability to communicate clearly and assertively with staff at all levels.
-Extensive experience using Google Analytics.
-Good numerical skills and the ability to analyse campaign results.
-An ability to create accessible and attractive marketing material from complex data and reports.
-A highly innovative and creative thinker.
-Both self-motivated and a team player.
For further details on this opportunity, please get in touch.