Digital Engagement Manager

3 days left

Recruiter
Location
London
Salary
£34k - 38k per year
Posted
27 Sep 2017
Closes
25 Oct 2017
Ref
HQ00035372
Contact
Hannah Whittington
Sector
Animal
Hours
Full Time
Contract Type
Permanent

An international, animal welfare charity are recruiting a Digital Engagement Manager who will maintain, develop and grow the charity's profile. Managing a number of projects, you will have excellent prioritisation skills, creative ideas, and strong writing capabilities and be visually aware of the brand and creative output for the organisation.


Key responsibilities:

-Maintain and expand social media profiles, supporting strategic communications targets and KPIs, working within agreed house style guidelines. Develop and manage all engagement/retention-based posts and advertising.
-Brief/advise the supporter care team, who engage in communication with users, responding to comments and messages.
-Provide regular analytics and evaluation reports, making strategic recommendations based on results and trends.
-Plan content (photo, video, case study etc) requirements in advance and commission via the content team.
-Develop the main website as the hub of digital communications activity, ensuring content is compelling and supports the brand.
-Continually work to improve user experience. Work with the Digital Fundraising Officer to review donor journeys, supporting income generation.
-Ensure content remains accurate and up to date at all times; add new publications.
-Through regular meetings and collaboration between the communications department, the fundraising department and external agencies, coordinate an integrated digital communications schedule (including content planning, social media, the website, e-appeals and the e-newsletter).


Person specification:

-Educated to degree level or equivalent.
-Professional communications qualifications and training.
-Highly experienced front end developer with experience managing back end developers
-Experience of managing a wide range of social media channels.
-Experience of working with digital content management systems.
-Experience of working in a busy digital marcomms environment.
-Experience of working effectively without close supervision, setting goals in line with pre-agreed strategic aims.
-IT literate, including Microsoft Office. An ability to rapidly adapt to new software.
-Proven ability to balance the competing demands of multiple projects with tight deadlines.
-Excellent attention to detail and proofing skills.
-An experienced writer, with the ability to produce engaging, persuasive copy that is tailored to the needs of particular audiences.
-Project management skills, bringing in projects on budget and within deadline.
-Excellent interpersonal and persuasive skills.
-An ability to communicate clearly and assertively with staff at all levels.
-Extensive experience using Google Analytics.
-Good numerical skills and the ability to analyse campaign results.
-An ability to create accessible and attractive marketing material from complex data and reports.
-A highly innovative and creative thinker.
-Both self-motivated and a team player.


For further details on this opportunity, please get in touch.

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