Senior Strategic Marketing Manager

Location
London
Salary
£63 - £65 per annum
Posted
14 Sep 2017
Closes
12 Oct 2017
Ref
13858995/001
Function
Marketing
Hours
Full Time
Contract Type
Contract

A forward thinking independent public body based in Central London.

Description

  • Develop acquisition strategies to grow profitability from new and existing customers.
  • Create strategic plans to support the marketing strategies including implementation plans and content development.
  • Content generation for thought leadership to improve perception and recommendation metrics.
  • Explore and implement marketing activities to maximise revenue generation.
  • Build and implement campaigns to grow revenue from new customers.
  • Define ROI measures linked to business targets.
  • Create and manage reporting and evaluation frameworks for marketing to ensure learning and improvement.
  • Build lasting working relationships with key stakeholders.
  • Manage and develop a team.

Profile

  • Proven commercial marketing experience.
  • Solid understanding of marketing strategy and planning.
  • High level evidence of developing and delivering marketing plans that positively impact business change.
  • Experience of managing creative and media agencies.
  • In depth knowledge of end to end marketing practices.
  • Excellent stakeholder relationship management internally and externally.
  • Line management experience.
  • Working knowledge of marketing research techniques, including customer segmentation.

Job Offer

12 month Fixed Term Contract paying £63,000 - £65,000 + benefits.