British Heart Foundation

Direct Marketing Executive

£28000 per annum
11 Sep 2017
24 Sep 2017
1858 (23201)
Full Time
Contract Type

For over 50 years our research has saved lives. We've broken new ground, revolutionised treatments and transformed care. But heart and circulatory disease still kills one in four people in the UK. That's why we need you.

About the role

We're looking for an enthusiastic and self-motivated individual in our Retention team for a 12 month maternity cover. You'll be responsible for retaining and developing existing supporters across a range of cash, regular giving and gaming products.

We aim to provide an experience that will maximise lifetime value to the charity, this is predominantly by generating repeat cash donations, retaining and upgrading regular gifts, and by developing customer journeys which deepen relationships with our supporters.

You'll play a key role in delivering inspirational direct marketing campaigns across a variety of media including direct mail, email, SMS and telemarketing. You will also work with the wider team to develop digital programmes in order to add value to our existing products.

About you

You will have strong direct marketing and retention experience, as well as experience of campaigning. You will also have project and agency management skills and experience.

With excellent communication and relationship building skills you will show a demonstrable understanding of supporter behaviour, as well as drivers of loyalty and engagement. With strong organisational skills, you'll have the ability to manage campaign budgets, monitoring and analysing of outcomes of campaigns.

How to apply

To apply for this role please click through to our website for further details. Our process involves submitting your CV and a supporting statement, which should outline your interest and explain how you meet the roles criteria.

Please note this is a maternity cover contract for 12 months and we are looking for the successful candidate to join us ASAP.

British Heart Foundation recognises and respects the value and diversity of all.

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