Direct Marketing Officer
Direct Marketing Officer
Location: London, Moorfields
Hours: Full time, 35 hours per week
Contract type: Permanent
Salary: GBP 28,000 per annum, inclusive of Inner London Weighting.
About the role
Do you want to work for a leading international humanitarian organisation and run fundraising campaigns that recruit thousands of new supporters and raise millions of pounds in order to help people affected by disasters around the world and here in the UK?
Apply now and be part of the British Red Cross. In 2017 the direct marketing team aims to raise almost GBP97 million through a range of channels, and we are looking for talented and enthusiastic individual to join our team at this exciting time.
- You will manage complex appeals reaching millions of people and will lead on every stage, from planning to review.
- You will have the opportunity to work on a variety of campaigns, including high profile and fast moving emergency appeals, across a range of channels such as mailings, telemarketing and digital.
- You will be able to test new ideas, work across teams and learn and develop in one of the best fundraising teams out there.
About the team
At the heart of the BRC fundraising strategy is a commitment to growing fundraising using every tool at our disposal. The direct marketing team is responsible for recruiting new supporters via a variety of media. Relationships with these supporters are then developed to maximise their lifetime value, predominantly by generating cash donations and regular gifts.
Over recent years the direct marketing team has experienced considerable success, and over 500kregular givers and 500k ad hoc cash donors have helped fuel growth in this area. At present, direct marketing contributes two thirds of the fundraising division's annual net income target. In2017, the direct marketing team aims to raise over GBP 97 million from an expenditure of over GBP 23 million. To help us reach this goal, we've embarked on an exciting new donor-centred strategy so a challenging and rewarding time lies ahead for all involved.
About the person
We're looking for someone who can put their skills and experience to use quickly, setting up and managing fundraising campaigns from start to finish. You'll have knowledge of direct marketing, ideally face-to-face fundraising, experience of managing supplier relationships, and excellent numerical skills. You'll be proactive, flexible and able to plan and complete your varied and busy workload independently.
We are looking for someone who is highly motivated, innovative and creative, and who thrives in a fast-paced environment. You will need to demonstrate an excellent level of numeracy and literacy, as well as strong verbal communication skills. Building strong relationships both internally and externally is a key to success in this role, as is your ability to spot trends and find solutions. You'll be able to plan your busy workload, but also respond to changing priorities. If you have experience in direct marketing and are looking for an exciting and challenging role, then we would love to hear from you.
Closing date for applications is 23:59 on Sunday 24th September 2017.
We offer a wide range of staff benefits, these include:
- 36 days holiday (including Bank Holidays)
- Up to 6% contributory pension
- Childcare vouchers
About the organisation
The British Red Cross helps millions of people in the UK and around the world to prepare for, respond to and recover from emergencies, disasters and conflicts.
Our volunteers and staff help people in crisis to live independently by providing support at home, mobility aids and transport. We also teach first aid skills.
We are part of the global Red Cross and Red Crescent humanitarian network. We refuse to ignore people in crisis.
The British Red Cross is committed to being an inclusive employer with a diverse workforce. We encourage applications from people from the widest possible diversity of backgrounds, cultures and experiences - including disabled and ethnic minority candidates. This is to contribute to the breadth of experience we need to respond to people in crisis.
The British Red Cross,incorporated by Royal Charter 1908, is a charity registered in England andWales (220949) and Scotland (SC037738).
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Refusing to ignore people in crisis