eCRM / Email Marketing Manager

South London
£34000.00 - £37000.00 per annum
28 Jul 2017
25 Aug 2017
Full Time
Contract Type
Eden Brown is currently working with a large national charity who are on the search for a Email Marketing Manager to join their Digital team, at the forefront of digital innovation within the Charity sector.

Key Responsibilities:
*You will be leading on the day to day delivery of the Charity's email schedule, alongside key stakeholders. Tasked with planning email delivery schedule across the charity's diverse campaigns.
*Working across the Digital Teams to develop creative and content briefs for emails, making sure effective QA and testing procedures are in place, developing and optimising templates and working to optimise end to end delivery process.
*Producing high quality email campaigns, you will be required to get hands on and build these campaigns to.
*Being a key member involved in planning creative campaign activity for major fundraising events as well as third party events, trading and brand activity - Leading on the email element.
*Working with regional fundraising and marketing teams to understand local email marketing requirements and content opportunities, and build into communications plans and schedules.
*Develop integrated campaign schedules, fully leveraging all appropriate content in the email channel to support the achievement of reach, engagement and commercial objectives.
*Building strong relationships across the different functions within the charity for a clearer depiction and resulting in a better outcome, more so within the fundraising department.

Personal Specification:
*Must have strong experience of working with different ESPs and Marketing Automation Platforms.
*Very strong stakeholder management experience is essential to this role.
*Proven experience of leading email creative process from planning and concept through to design and build.
*Experience of developing plans and strategies to assist senior management.
*Understanding of Fundraising in eCRM and a more general knowledge of fundraising would be ideal.

Eden Brown is committed to equality in the workplace and is an equal opportunity employer.
Eden Brown Ltd is acting as an Employment Agency in relation to this vacancy.

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