Marketing and PR Officer

Location
We are located in the Central London, just off Oxford Street.
Salary
The salary is competitive.
Posted
25 Jul 2017
Closes
25 Aug 2017
Sector
Education
Hours
Full Time
Contract Type
Permanent

Who we are

Based in Central London, Montessori St Nicholas Charity (MSN) seeks to promote and provide exemplary Montessori education by means of training teachers, providing information, advice and support to schools, managing its own schools, and undertaking charitable projects to inform and sustain the Montessori community in the UK. 

Apart of MSN is Montessori Centre International (MCI) who is Europe’s leading training provider for Montessori early years educators.  MCI offers a range of training opportunities, including nationally recognised qualifications, professional development for practitioners, courses for childminders, parents or for those who simply want to find out more about Montessori. For further information see our website www.montessori.org.uk

Who we need

We are looking for someone with a minimum of 4 – 5 years' experience in Marketing and Public Relation, who is able to build and maintain strong professional relationships and internal stakeholders. 

You will work closely with the management team in marketing courses and communicating key messages to defined target audiences to establish and maintain goodwill and understanding between MSN and its public audience. We need someone who can show a creative and innovative approach in a constantly changing environment, who is proactive and a team player. Experience of being the spokesperson for national media and to be able to optimise public relations as a credible marketing tool will be desirable.  A degree in the preferred disciplines of Public Relations, Marketing or  Media Studies is essential.

The ideal candidate will have excellent interpersonal and organisational skills, strong confident presentation skills, able to manage a varied workload, working with others and autonomously. The ability to demonstrate initiative and attention to detail are essential requirements.

What we can offer

This is an ideal opportunity for someone with experience in Marketing and Public Relation who is looking to progress their career in a small, friendly organisation where they can work proactively, developing new skills in a varied and stimulating role. 

We offer an extensive range of benefits including a generous holiday entitlement, occupational pension scheme and training and development opportunities.

Montessori is an international community and we welcome applications that represent the diversity of our inclusive movement.

Job Description

Key Responsibilities

Marketing

  • Increase student numbers on all College courses
  • Increase course revenue with a focused priority on our UK market and new customer acquisition
  • Improve brand recognition and visibility for charity and a clearer understanding of its work and vision
  • Co-ordinate marketing operations to promote courses to a clearly defined target audience:
  • Parents
  • Professionals
  • Youth
  • Prioritise attendance at events where the target market is relevant
  • Schedule relevant advertising activity
  • Communications
  • Development of a database to facilitate research and analysis
  • Manage the website to enhance visitors experience

PR

  • Optimise PR as a free and credible marketing tool
  • Explore more PR opportunities to promote courses to new target audiences
  • Public Relations
  • Social Media
  • Administration

Role

Marketing

  • Plan, develop and implement agreed Marketing strategies
  • Prepare and supervise the production of publicity brochures, hand-outs, direct mail leaflets, promotional videos, photographs, films and multimedia programmes
  • Plan, monitor and progress campaign's for courses
  • Organise and attend events (often with other colleagues), exhibitions and open days
  • Foster community relations through events such as open days and through involvement in community initiatives
  • Source and manage sponsorship opportunities
  • Give presentations occasionally on the work of MSN
  • Compile marketing strategies on student recruitment to MCI for discussion with SMT

Public Relations and Events

  • Plan, develop and implement agreed PR strategies
  • Liaise with, and answer enquiries from, media, individuals and other organisations, often via telephone and email
  • Research, write and distribute press releases to targeted media
  • Write articles for our external magazine
  • Organise and attend press conferences and press tours
  • Devise and coordinate photo opportunities
  • Manage the PR aspects of a potential crisis situation for MSN
  • Research and Analysis

  • Collate and analyse media coverage
  • Undertake market research, especially stakeholder needs analyses

Communications

  • Liaise with colleagues and key spokespeople to devise and prepare stories about all aspects of MSN’s work
  • Write and edit case studies, speeches, articles and annual Marketing and PR reports

Social Media and Website

  • Maintain and update information on the organisation's website
  • Manage and update information and engage with users on social media sites such as Twitter and Facebook

Administration

  • Provide back-up to the role of Receptionist including handling incoming telephone calls, if required
  • Assist with any other administrative tasks as required including minutes
  • Work on specific projects as and when required

Professional Development

  • Working towards membership, or increased membership of CIPR
  • Attending networking events
  • Maintaining up to date knowledge of industry developments in marketing and PR/media best practice

Required Knowledge, Skills and Behaviour

Essential

 

  • Marketing and PR experience in similar organisations or charities
  • First class written and oral communication skills
  • Excellent interpersonal skills
  • Good IT skills, especially Microsoft Office
  • Strong, confident presentation skills
  • A ‘can do’ mentality
  • Ability to prioritise and plan effectively
  • Creativity in ideas and practice
  • Proactive and takes initiative
  • Ability to build and maintain strong professional  relationships
  • The energy and enthusiasm to plan and implement campaigns
  • The ability to work to deadlines
  • Self-confidence to sell ideas and brief agencies and the SMT
  • Manage external agencies and internal stakeholders
  • Manage social media to meet key objectives

Desirable

 

  • Previous charity or educational practical experience
  • Brand management

Education

  • A degree in the preferred disciplines of English, Public Relations, Media Studies and/or Marketing.

Experience

  • Relevant work experience gained within Marketing, PR, Events Promotion and Social Media