Associate Brand Manager

Location
Northamptonshire
Salary
£40000 per annum
Posted
19 Jul 2017
Closes
16 Aug 2017
Ref
13829598/001
Function
Marketing
Hours
Full Time
Contract Type
Temporary

Retail

Description

This role is responsible for driving the development of the brand growth strategy and creation of profitable, highly successful level innovation; from concept development to packaging, brochure materials, sampling, and full 360 activation plans. Working closely with the Marketing Manager and other key matrix functions (creative, R&D, supply chain,NPE&D) and with cluster/local markets, this position plays a critical role.

  • Develops productive Brand growth strategy through thorough in depth and insightful analysis of Consumer, market, financial and research data. Furthermore through internal and external input, collaboration with matrix partners and Trend information.
  • Leads implementation of global brand strategy to develop and nurture Megabrands. Works with cluster marketing to support local implementation
  • Understands local market needs and uses this to develop global assets that have flexibility to address these needs
  • Understands what are business opportunities and proposes a compelling strategy and business plan to maximise these opportunities, is responsible to approve the plan with the main stakeholders
  • Works with Marketing Manager & Director to facilitate alignment between cluster strategies and global strategy
  • Conducts competitor reviews and develops action plans to protect and grow market share for the brand

Profile

  • This positions requests strong organisational and interpersonal skills
  • Influencing skills are critical - there is a high dependency on others to take action

Job Offer

6 to 12 months

Start ASAP

£40,000