Direct Marketing Executive

West Sussex
£28000 - £32000 per annum
15 Mar 2017
03 Apr 2017
Full Time
Contract Type

This leading organisation in the not for profit and charities sector work both UK and International with their main head office in West Sussex (commutable from London)


The main purpose of this Direct Marketing Executive is to help deliver effective campaigns that maximise supporter engagement and long term income for the charity. Reporting into the Manager, the key responsibilities of the role will include:

  • Implement direct marketing (DM) campaigns across an integrated programme of development and retention, maximising short, medium and long term income stream
  • Briefing and managing DM campaigns, including multiply countries
  • Manage and train agencies, ensuring good working knowledge of the charity
  • Commission donor research and analysis with the analytics team, working on campaign results, profiling/segmentation to make improvements on strategy and targeting
  • Manage DM campaign budgets


To be a success in this Direct Marketing Executive role, you will need the following:

  • Significant experience in direct marketing or individual giving fundraising, including DM campaigns to a B2C audience
  • Either charity or private sector, with charitable experience ideal
  • Excellent direct marketing experience including print, e-DM or telemarketing
  • Ideal experience working in an international environment, however not essential
  • Experience of managing KPI's and indicators on campaign performance
  • Excellent communications, both verbal and written
  • A good understanding of legislation related to direct marketing/data protection issues

Job Offer

£28,000 - £32,000 plus benefits

Apply now to be part of this exciting role