Programme Officer (Gifts in Wills)

£30,507 pa
20 Feb 2017
12 Mar 2017
Full Time
Contract Type


At the National Trust, we have worked to protect places of Historic Interest and Natural Beauty for over 120 years. We look after a quarter of a million hectares of land and countryside, 775 miles of coastline, and thousands of archaeological monuments and historic buildings – and that’s an expensive task. We are incredibly grateful for the support our 4.2 million members but, as membership only covers a third of our costs, we also rely on donations and legacies to enable our vital conservation work.

That’s why we have an exciting and ambitious strategy in place to increase our fundraising to £100 million pounds by 2020 so that we can ensure the future of the nation’s most special places. To help us achieve this ambition, we’re introducing number of new and exciting roles to further expand our thriving fundraising team.

The package

Looking after you

  • Health cash plan – from as little as £2.81 per month for you and your dependents
  • Pension contribution match up to 10%
  • EAP and proactive Health and Wellbeing
  • Discounted gym membership

Looking after your career

  • Grow your career through professional training courses across the Trust
  • Develop your skills with an internal secondment
  • Pay review linked to values and behaviours, commitment to progression
  • Income protection due to illness

Unique to Us

  • Work in some of the most beautiful, iconic and unique locations in the UK
  • Free entry to NT properties for you, a guest and your children (under 18)
  • 20% off in our retail and catering outlets
  • Discount up to 35% off a National Trust holiday cottage booking

What it's like to work here

Heelis is the Central Office for the National Trust; it was named after one of the Trust’s biggest benefactors Mrs William Heelis, There are approximately 500 staff from across the Trust’s directorates, including the Executive team and the Director General, are based here. Heelis was designed to be highly sustainable and has won a number of nationally recognised awards. Designed by Feilden Clegg Bradley Architects in 2005, this architectural gem uses timber from our woodlands and wool from Herdwick sheep grazed on Trust farmlands, to help make Heelis a unique working environment.

What you'll be doing

We need our fundraising to be as effective as possible. That’s why we are looking for a Programme Officer who knows how to use marketing techniques and audience insight to produce exceptional communications that will ultimately help us grow legacy giving.

We need to tell our legacy giving story in an effective way, demonstrating just how important it is for the Trust. It will be up to you to create a bank of content that adheres to fundraising and advertising best practice and will include case studies, commissioning copy, images and videos; all resonating with our supporters and teams. Working within the Gifts in Wills team, you’ll work closely with our internal Marketing Agency to help grow legacy giving by commissioning, coordinating and delivering campaigns and communications that have the interests of current and potential legacy donors at their core.

By building relationships with colleagues at both local and national level, you’ll raise the profile of gifts in wills and collectively identify positive opportunities for growth. You’ll also work with SSC, Supporter Data and IT to offer your input for new systems and processes so that we deliver fundraising in new and exciting ways that are not just effective, but the best they can be. Your ideas will serve as the foundations for the Trust to engage our current supporters and help nurture the valuable bond we share with them.

Who we're looking for

Can you revamp the Trust’s legacy giving engagement? We have ambitious aims over the next decade, so it goes without saying that you should share in our values and vision. Confident and with an eye for detail, you’ll thoroughly understand marketing and communications in the not-for-profit sector, preferably in a membership organisation. Using this knowledge and confidence to discuss gifts in wills with our supporters, you’ll effectively manage data that will be invaluable to the Trust, helping us talk to our supporters through emotive and relatable campaigns. We’ll need you to keep up to date with all fundraising and marketing legislation – it’s imperative that the Trust is always compliant so we can continue our vital conservation work. This is a role where you can help us fulfil our aim of conserving special places for ever, for everyone.

If you would like to find out more information and apply for this role please click the 'Apply' button to be redirected to our website.