Senior Marketing Executive - Established Media Company

£28000 - £30000 per annum + package
28 Sep 2016
26 Oct 2016
Full Time
Contract Type
Senior Marketing Executive - Established Media Company

My client is a progressive, independent media group. They are trusted by thousands of professionals to deliver high quality insight for better business decision making through diverse and compelling portfolio of digital platforms, exhibitions, events and publications.


Senior Marketing Executive - Established Media Company

Campaign Planning

* Work with the Event Producer to understand and map the target audience and value proposition and build a detailed breakdown of the projected audience

* Research and analyse key competitor events

* Produce a cost-effective and highly targeted marketing communications plan for each event, to include DM, eDM, website, telemarketing, advertising, marketing partnerships, social media and PR as appropriate

* Develop a marketing timeline for each event, ensuring optimum lead times for each element of the campaign

Prospect Data Selection and Management

* Ensure all data build is aligned with brands' wider data strategy

* Ensure that prospect lists are targeted and are a balanced reflection of the event's target audience profile


* Identify potential supporting partners

* Approach and negotiate beneficial partnership terms with key partners

* Work with Brand Marketing Manager to coordinate brand-wide agreements where appropriate

Social and SEO Campaigns


Campaign Delivery and Analysis

* Prepare a full post-event marketing report within 4 weeks of each event

* Devise new commercially viable ideas to improve marketing campaigns

* Ensure all marketing campaigns are delivered within the pre-agreed budget

* Work with Events Executive to ensure campaigns are executed in a timely fashion and that the marketing timeline is kept updated at all times

* Create and execute a process for tracking the performance of all marketing channels on an ongoing basis, including interpretation of campaign results and proactively reviewing tactical plans


You will need experience in:

* B2B events/media marketing
* Email marketing
* Data segmentation
* SEO and social media

Job Offer

A salary is on offer of £28,000 to £30,000 per annum + package