A recruiter’s guide to Third Sector Jobs inventory
Read our recruiter’s guide to help you decide what products will be most effective for your recruitment marketing campaign
Third Sector Jobs offers a range of recruitment marketing products designed to connect you with high calibre candidates at every career stage. But how do you know which inventory to use and when?
Here we look at each of our popular online-only packages and review the pros and cons of one option over another, to help you decide which will achieve the best results for your organisation. Additional options are available through the Third Sector Jobs sales team.
‘Branded Listing’ package - From £150
The ‘Branded Listing’ package on Third Sector Jobs is the most basic inventory for recruiters who simply want a low-cost way to advertise a one-off job to third sector jobseekers.
What you get:
- Post a job (listing and logo)
- Features include job location, salary and detailed job description
- Reach 174,000 specialist professionals over 4 weeks on site
The investment:
- Small charity special rate: £150 (offer applies to charities with annual turnover below £500,000)
- Medium charity special rate: £400 (offer applies to charities turning over £500k-£1m per annum)
- Large charity rate: £500
Pros:
This is one of our most popular products on Third Sector Jobs, not least because it’s a low-cost low-risk option. It offers particularly good value for small charities who get 70% off the ratecard.
Cons:
As this is the most basic option, its reach is respectable but not as high as the ‘Maximum Reach’ package. There is no email or social media marketing included, so you’d be relying on the job ad to attract enough quality applications.
‘Fast Fill’ package - From £360
The ‘Fast Fill’ package on Third Sector Jobs allows you to accelerate your recruitment by reaching more passive and active jobseekers by utilising the job site’s email and social media channels.
What you get:
- Post a job (listing and logo)
- Each job advert includes your logo and a detailed job description
- Social media and email alerts to active jobseekers.
- Reach 450,000 specialist professionals over 4 weeks on site
The investment:
- Small charity special rate: £360 (offer applies to charities with annual turnover below £500,000)
- Medium charity special rate: £600 (offer applies to charities turning over £500k-£1m per annum)
- Large charity rate: £700
Pros:
By utilising the power of email and social media, the Fast Fill option allows you to access a wider pool of talent more quickly than the Branded Listing option.
Cons:
Whilst allowing you to reach more candidates faster and through more channels than the Branded Listing option, your brand’s visibility is still limited when compared with the Premium Listing, Maximum Reach or Talent Finder packages.
‘Maximum Reach’ package - From £500
The Maximum Reach package on Third Sector Jobs is a game-changer for recruiters who appreciate the importance of building an employer’s brand and want to invest in more than a one-off job listing, as it includes a bespoke careers article, a high visibility premium listing, as well as an email and social media boost.
What you get:
- Premium Listing
- Email and social media blast
- Bespoke careers content article
- Reach 450,000 specialist professionals over 4 weeks on site
The investment:
- Small charity special rate: £500 (offer applies to charities with annual turnover below £500,000)
- Medium charity special rate: £800 (offer applies to charities turning over £500k-£1m per annum)
- Large charity rate: £900
Pros:
This option gives you a wide reach, high exposure and an opportunity to showcase your employer brand through bespoke content. It’s the most effective investment for a more comprehensive yet affordable recruitment marketing campaign.
Cons:
It’s a bigger face-value investment than some of the more budget options, which may put some recruiters off at first.
Premium Listing - £530
This is a superior job advert on Third Sector Jobs. It includes all the benefits of a basic job advert but with a higher visibility.
What you get:
- Superior job advert
- All the benefits of a basic job advert with logo plus a high visibility background, giving you premium positioning within the search results
- Higher click rate
- Increase applications by a further 82%
Pros:
This is a relatively low cost, high performance solution designed to significantly boost your application rate through high visibility and exposure for your role.
Cons:
This option doesn’t include content or email/social marketing, so if you’re a small or medium sized charity you might be better off opting for ‘Maximum Reach’ as this option doesn’t include special rates.
Which package should you choose?
“It depends on your budget, the volume of applications you’re looking for and how widely you want to cast the net to attract the right talent”, explains Gabriella Lee, sales director at Third Sector Jobs.
“If you’re on a very tight budget and are looking for an average volume of applications for a popular role that you’re confident will get a lot of interest without any marketing, then the Branded Listing option could be your best bet.
“The Fast Fill would give you more exposure with the added benefit of social and email marketing. But if you want to invest in your employer brand and give your recruitment campaign longevity, then the Maximum Reach package would be a worthwhile investment and offers better value in the longer term. We also have some special products such as Premium Listing and bespoke options available to discuss with our team that will give your roles the maximum reach and most targeted exposure.
“Also, look out for our special rates for small charities and seasonal offers as these can make powerful recruitment marketing solutions a lot more accessible to smaller budgets than you might think.”
A range of additional bespoke options are available to discuss by contacting the Third Sector Jobs sales team directly on 020 8267 4085 or gabriella.lee@haymarket.com.