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Head of Charity Marketing and Communications

Employer
Michael Page (Client Branded)
Location
London
Salary
60,000-65,000
Closing date
25 Mar 2022

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Function
Marketing
Sector
Health & Medical

Job Details

  • Opportunity to lead the marketing and communications for three new brands
  • Be part of a game changing health charity

About Our Client

Guy's & St Thomas' Charity, Guy's Cancer Charity and Evelina London Children's Charity are part of Guy's & St Thomas' Foundation.

The new brands were created to achieve distinction from the work of Guy's and St Thomas' Foundation as a health foundation, investor and funder and enable them to have separation between consumer facing and B2B comms. They launched in late 2021 and so they are in the process of operationalising and embedding them.

Job Description

This is an exciting time to be joining the organisation to drive forwards their three newly launched NHS charity brands - Guy's & St Thomas' Charity, Evelina London Children's Charity and Guy's Cancer Charity which raise money for their partner Guy's and St Thomas' NHS Foundation Trust.

The purpose of this role is to develop and lead a high performing team in the delivery of great quality, high impact marketing, brand and communications to support their funding, fundraising and supporter goals. To lead the development of exceptional brand strategies and communications outputs across their three new charity brands amplifying their need for charitable funds and the impact of these for the patients, families and staff of Guy's and St Thomas's NHS Foundation Trust.

Leading a three-brand portfolio is a unique and exciting challenge and will require someone who is passionate about brands, audience insight and storytelling and thrives in a busy and fast-paced environment.

Team leadership

  • Provide outstanding leadership and direction for the Charity Marketing and Communications team, bringing energy and drive to their ambition
  • To communicate a clear strategic vision for the team that supports the delivery of the overall strategy
  • Manage the team in the day to day delivery and prioritisation of multiple projects ensuring deadlines are met and expectations managed
  • Support the team in trouble-shooting, planning and issues management
  • Promote a culture of learning, striving for continuous improvement and innovation of their approaches and outputs
  • Demonstrate commitment to their DEI strategy and initiatives and lead by example

Strategy

  • Development and delivery of integrated marketing and brand strategies that increase their profile, build engagement, and drive sustainable growth in income
  • Work as one team with fundraising colleagues and Trust stakeholders to ensure alignment and successful implementation of plans

Brand and Marketing

  • Lead on the development and ongoing delivery of brand marketing strategies for each of their differentiated three Charity brands, supporting the transition to an audience led approach
  • Maximise innovation and development opportunities in line with strategic priorities, identifying areas for growth and making recommendations for investment that will grow the profile and supporter base
  • Implement and embed the new brand portfolio across the organisation and the Trust including successful application of new brand identities, values, key messages and tone of voice
  • Develop specific brand awareness, engagement campaigns and storytelling to communicate the impact of their charitable funding

Supporter, Media and Trust communications

  • Provide expert advice and guidance to fundraising colleagues on all aspects of brand, marketing and communications to ensure delivery of consistent, high quality outputs
  • Work collaboratively with fundraising, digital and Trust colleagues to develop and deliver a consistent and coordinated end-to-end supporter journey across all channels
  • Lead the team to produce compelling, inspiring and engaging communications about funding opportunities for Trust staff, working with Trust colleagues to maximise internal comms and engagement channels
  • Develop and devise media relations plans, working with team and Trust colleagues to amplify fundraising and charitable funded projects messages in local, regional and national press

Delivery

  • Leading the team to deliver across brands, through effective project management and prioritisation as well as ensuring alignment of stakeholder expectations against agreed objectives
  • Effectively collaborate with fundraising, Trust Engagement colleagues and stakeholders to ensure that all communications projects are integrated and are delivered to the highest possible standards
  • Support fundraising colleagues across Events and Community, Direct Marketing, Corporate, Legacies, Public Fundraising and major giving to deliver on marketing plans for income generation and engagement

Relationships and collaboration

  • Build a network of strategic relationships with key stakeholders across teams and partners to support a one team approach, integrated planning and effective delivery

Insights and evaluation

  • Lead on the Charity audience insight work, using and interpreting available data and sector benchmarks to better understand, target and grow their audiences.

The Successful Applicant

Essential

  • Significant experience at a senior level in a Charity Communications, PR, Brand or Marketing background is essential
  • Proven track record of developing and implementing effective brand strategies and embedding brands across an organisation
  • Demonstrable experience of marketing and communications activity and/or campaigns that increases income and engagement
  • Experience of managing and developing a high-performing team
  • Exceptional organisational skills to manage a multi-brand portfolio in a fast-paced environment
  • Experience of managing budgets to ensure projects meet departmental, team and personal objectives and KPIs
  • Experience of building high trust and collaborative relationships and managing multiple stakeholders at senior level
  • Experience and understanding of working with diverse audiences and stakeholders
  • Experience of briefing and successfully working with marketing and creative agencies
  • Experience of proactive PR, reactive and crisis communications
  • Strong understanding of the NHS landscape

Desirable

  • Experience of working with health, children or cancer charity brands
  • Experience of managing a multiple brand portfolio.

What's on Offer

A salary of £60-£65K plus fantastic benefits.

This role will be based in London but there will be a combination of hybrid working in the office and working at home.


Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.


  Ref Code: MPSZJN0220225282360Z

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