Faculty Marketing Manager

Location
Surrey
Salary
£39000 - £46500 per annum
Posted
23 Sep 2016
Closes
21 Oct 2016
Ref
13762507/001
Function
Marketing
Sector
Education
Hours
Full Time
Contract Type
Permanent
This Faculty Marketing Manager is for an education and training organisation who rank highly across a number of league tables, based in the heart of Surrey


Description

This Faculty Marketing Manager with reporting into the Head of Marketing and Campaigns and will focus on the full marketing mix to drive core courses and ongoing development. The key responsibilities of the role will also include:







* Identify core market segments and use market insight to develop clear product propositions to take courses to market both in the UK and Internationally

* Develop an effective marketing strategy and plan where courses are supported with appropriate levels of marketing activity

* Manage any product marketing budgets to ensure measured activity and delivered against ROI

* Provide management information on the faculty, including target markets, competitor's products, pricing and student recruitment KPIs

* Build and manage strategic working relationships with key academics and stakeholders

* Work with the marketing team and the faculty to bring to life the brand values and identity


Profile

To be a success in this role, you will need the following:







* Degree educated and/or professional marketing qualification

* Extensive experience of product marketing and an understanding of all elements of the marketing mix

* Experience of identifying core market segments and using insight to develop clear product propositions

* Proven experience of taking products or courses to market in the UK or internationally

* Excellent stakeholder management to balance the needs of the faculty, academics and commercial objectives

* Excellent communications skills, both verbal and written

* Strong project management skills with the ability to meet deadlines


Job Offer

£39,000 - £46,500 (dependent upon experience) plus great benefits