“Brave, informed, compassionate and driven” - The British Heart Foundation’s individual giving and product marketing team is a multi-disciplinary team with a common aim to raise more money for BHF’s lifesaving research.
We spoke to Nick Georgiadis, director of individual giving & product marketing, about what it’s like to work in the team, the roles they are currently recruiting for and what it takes to succeed.
Tell me about the individual giving and product marketing team and its role within the BHF
The individual giving and product marketing team is responsible for driving growth in some of BHF’s biggest products - from legacies and regular giving to events like our famous London to Brighton Bike Ride and our Dechox campaign. So we’re a multi-disciplinary team with a common aim to raise more money for BHF’s lifesaving research.
What roles are you currently recruiting for?
We have some really ambitious growth plans so we’re recruiting for a wide variety of roles to enable us to achieve them. These include a marketing manager, a direct marketing executive, a team administrator, an innovation manager and events organisers.
What kind of people are you looking for?
There’s no “right” person: we’re looking for people with a variety of skills and personalities to complement our already diverse team. The most important thing is that they can identify with BHF’s values - we are brave, informed, compassionate and driven.
BHF's famous London to Brighton bike ride
What exciting projects are you working on?
There are loads! At BHF, we’re putting supporters at the heart of our fundraising which means there are some great initiatives underway at the moment: We’re using insight to understand our audiences and launch a variety of new fundraising products; we’re reviewing our product strategies to drive further growth; we’re investing across the portfolio, particularly in digital. And that’s just a start.
What training and development opportunities do you offer?
We can only achieve our ambition to fight for every heartbeat if we have world-class teams. That means recruiting the most talented people then challenging and supporting them to become the best they can be. Development opportunities range from formal training courses and secondments to leading on specific projects outside BAU roles. For example, we’ve recently launched a leadership course which consists of training, coaching, action learning and opportunities to address cross-organisational business issues.
Sum up what it’s like to work in your team
It’s exciting, challenging, supportive, friendly and fun. BHF is made up of great colleagues uniting for a vital cause.